Archive for September 2015

Business Card Etiquette For Sales Professionals

Business Card

I was clearing out my desk recently, sorting through business cards and updating my CRM system with sales prospects and contacts…no more Rolodex. Whilst skipping through it got me thinking how I’ve rarely been happy with one of my business cards. The design of course is hard enough but then I can’t decide between printing…

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You’ve Generated a Lead, Now What?

Lead Generation

Lead generation Lead generation has become a phrase widely used across almost every industry, thank goodness.  The decision to begin/ramp-up lead generation is often driven from board level. Sales figures are scrutinised, targets are subtly reminded and then the flow begins. It goes something like this (give or take a level); Chairman/Non-Exec highlights it to…

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