Is your business a ‘Vitamin’ Or ‘Painkiller’?

Is your business a ‘Vitamin’ Or ‘Painkiller’? I’ve just been looking in our old ‘Prospects’ folder at the projects we didn’t win. Quite often at the time of contact, the prospect had pain. Quite often following them reviewing the proposal, the prospect didn’t choose ANY of the suppliers. Maybe the pain had stopped ‘hurting’? Some…

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