So, I’m sitting in the garden with a cuppa, soaking up the sun and reflecting on what has been an inspiring week. I’d like to share with you one message I received from a client this week (permission was granted). I’ve been coaching this chap for a few months now and he shared with me…

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sales funnel

  Sales Funnel How to perfect your sales funnel Here are typical stages of a cold ‘reach out’, email / sales funnel, each message getting slightly more aggressive;   1: Buy my stuff, check me out, we’re amazing 2: Hey, for the last 8 years in biz we’ve done XYZ 3: OK, I guess you…

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tight briefs

I love tight briefs. The tighter the better.And, it is my job to tighten them. Let me explain. A client contacts me and asks me for my help. The majority of the time, the goal is lead generation, new business…let’s not mess around here. It’s MOULA. Which my friends, is not a dirty word. It’s…

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Industry Angel Podcast Ep 52 Content Marketing Ian discusses lead generation with content marketing, broadcasting on social media, not engaging and slack connecting on LinkedIn. Award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry Angel Business Podcast. Ian is also the founder of Sales & Marketing consultancy Far North Ltd.

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Industry Angel Podcast Ep 53 Influencer Marketing Vs Employee Advocacy Ian answers questions from last week’s show about Influencer Marketing. He also promotes Employee Advocacy. Ian discusses; Influencer marketing return Customer Influencing Employee Advocacy Social Media Policies Humanising the business   Award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry…

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social media

Your Social Media Posts are being Ignored! How you can change this All too often my social media messages are being ignored from other businesses. Now, I could take this to heart and feel like I’ve nothing worthy to say.  OR I could share with you the TRUTH, that they are flat out, NOT listening.…

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perfect

Don’t let perfect be the enemy of good. I’ve been working with a client recently who needed a little nudge.  Actually a pretty big nudge.  We had been waiting weeks to finalise their messaging and to get their new project live. Had I not nudged them… you guessed it, we’d still be “talking” about it. …

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podcast

Thinking of starting a podcast? If you are reading these words you either host a podcast or you are thinking of launching one. If you aren’t either of these, you’re welcome to consume these words. What’s the worst that could happen? Well you could end up launching a podcast, that’s what! I over exaggerate, it’s…

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Millenials

We are in an age where labeling people can be a dangerous act, it’s walking a thin HR line…. Although if you were born between 1980 and 1999 (Generation Y) you may be proudly labeling yourself, as a Millennial. Millennial is a frequently used term now, if you have a LinkedIn account you’ll know that,…

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