I love tight briefs

tight briefs

I love tight briefs. The tighter the better.And, it is my job to tighten them. Let me explain. A client contacts me and asks me for my help. The majority of the time, the goal is lead generation, new business…let’s not mess around here. It’s MOULA. Which my friends, is not a dirty word. It’s…

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Content Marketing

Industry Angel Podcast Ep 52 Content Marketing Ian discusses lead generation with content marketing, broadcasting on social media, not engaging and slack connecting on LinkedIn. Award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry Angel Business Podcast. Ian is also the founder of Sales & Marketing consultancy Far North Ltd.

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Influencer Marketing Vs Employee Advocacy

Industry Angel Podcast Ep 53 Influencer Marketing Vs Employee Advocacy Ian answers questions from last week’s show about Influencer Marketing. He also promotes Employee Advocacy. Ian discusses; Influencer marketing return Customer Influencing Employee Advocacy Social Media Policies Humanising the business   Award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry…

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Your social media posts are being ignored.

social media

Your Social Media Posts are being Ignored! How you can change this All too often my social media messages are being ignored from other businesses. Now, I could take this to heart and feel like I’ve nothing worthy to say.  OR I could share with you the TRUTH, that they are flat out, NOT listening.…

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Don’t let perfect be the enemy of good


Don’t let perfect be the enemy of good. I’ve been working with a client recently who needed a little nudge.  Actually a pretty big nudge.  We had been waiting weeks to finalise their messaging and to get their new project live. Had I not nudged them… you guessed it, we’d still be “talking” about it. …

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Podcasters: Don’t Be A Lone Ranger.


Thinking of starting a podcast? If you are reading these words you either host a podcast or you are thinking of launching one. If you aren’t either of these, you’re welcome to consume these words. What’s the worst that could happen? Well you could end up launching a podcast, that’s what! I over exaggerate, it’s…

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Millennials. Not for me.


We are in an age where labeling people can be a dangerous act, it’s walking a thin HR line…. Although if you were born between 1980 and 1999 (Generation Y) you may be proudly labeling yourself, as a Millennial. Millennial is a frequently used term now, if you have a LinkedIn account you’ll know that,…

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Fifteen reasons why we shouldn’t work together

we shouldn't work together

I was coaching a client recently who had a gut feeling that a project he had been asked to work on may go sour.  Obviously we discussed the scope of supply, the terms, the commercials, but he seemed nervous about the personality of the client.  So, jokingly (half-jokingly?) I suggested he should write a blog…

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Facebook like a pro!

Facebook Ad

Where were you when Bellew beat Haye? This weekend my wife and I enjoyed a rare night out with friends at a local theatre.  It was a good show, although it overran and I found myself watching the clock, thinking about the big fight. As the show ended we rushed downstairs into the green room,…

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