Business Model Workshop | One Day
Who is this masterclass aimed at?
These Tyne & Wear based, business model workshops are suitable for senior leadership teams. Therefore, including CEO's, sales, marketing, strategy, technology and finance leads across all business sectors.
The programme is aimed at:-
- Ambitious businesses with capacity for high growth
- Entrepreneurs who would like to know how to create a business model and who would like to ensure their current planned model is robust
- Business owners planning to launch a new innovation and take a product to market
- Technology led businesses
- Innovative organisations
Presented by Ian Farrar, this engaging training takes your team on a business journey. We can learn so much from how other organisations have adapted their sales strategy due to market forces. We present model examples from successful brands such as Xerox, McDonalds, Nestle and Hilti. Also, we discuss the change in buying trends and the need to pivot to avoid business failure. Taking teams out of their current thought process and looking at diverse companies and innovative ways of working can deliver remarkable outcomes.
Business Model Canvas
A business model describes how an organisation creates, delivers and captures value. Framing the model within the canvas, consisting of nine main building blocks, helps to increase the understanding of how a business operates and encourages discussion, creativity and analysis.
Firstly, to begin the planning process we can facilitate a workshop using the Canvas template. The Canvas is a strategic management and entrepreneurial tool. So, allows you to describe, design, challenge, invent and pivot your business model. Furthermore, the visual chart includes elements that help capture your products or services, value proposition, company infrastructure, customers and finances.
Our group workshop can assist sales, marketing and management teams in aligning their activities. The brainstorming session can help your team put themselves in the customers shoes, thinking about their needs and wants....whilst scribbling on and juggling with many sticky notes!
Value Proposition Canvas
The Value Proposition Canvas makes explicit how you are creating value for your customers. Therefore, it helps you to design products and services your customers want. In addition to this, the Value Proposition design workshop helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.
Before you design a solution or develop the features of your value proposition, you want to make sure you understand what matters most to your customers. What are the potential jobs, pains and gains they experience and can you address those customer needs?