Customer Relationship

So many services. So many products that have come with services. HOW DO YOU STAND OUT? Customer relationship. Your clients don’t want to move. It’s hard, takes time, money, it’s a risk, it feels like rejection, there’s guilt, sadness, angst. When you see a child riding a bike and their knees are up high and…

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Digital Marketing for new client…

Our Digital Marketing Strategy for Boomerang Healthcare Far North Ltd are delighted to be working on digital marketing with one of the leading Domiciliary Care Providers based in the North East, Boomerang Healthcare. Boomerang offer short and long term care, as well as a rehabilitation service. Their staff provide all aspects of support to aid…

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North East Manufacturing – The Oil & Gas Downturn

Oil & Gas The world-leading UK oil & gas supply chain generates tens of billions of pounds a year in sales, supporting hundreds of thousands of jobs across our country. Sadly, over 70,000 jobs across the UK oil and gas sector have now gone since the turn of 2015.  Oil prices sit below $30 per…

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ERP…Who let the hounds out.

We recently produced a guide aimed at helping organisations achieve the right ERP system, for the right price, on time. The information in the guide is not about helping you obtain the board of directors buy-in, achieving budget sign-off or helping to understand if ERP is for you. Hopefully, you’ve done that and that’s why you…

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FUNNEL FUN

sales funnel

  Sales Funnel How to perfect your sales funnel Here are typical stages of a cold ‘reach out’, email / sales funnel, each message getting slightly more aggressive;   1: Buy my stuff, check me out, we’re amazing 2: Hey, for the last 8 years in biz we’ve done XYZ 3: OK, I guess you…

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I love tight briefs

tight briefs

I love tight briefs. The tighter the better.And, it is my job to tighten them. Let me explain. A client contacts me and asks me for my help. The majority of the time, the goal is lead generation, new business…let’s not mess around here. It’s MOULA. Which my friends, is not a dirty word. It’s…

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Influencer Marketing Vs Employee Advocacy

Industry Angel Podcast Ep 53 Influencer Marketing Vs Employee Advocacy Ian answers questions from last week’s show about Influencer Marketing. He also promotes Employee Advocacy. Ian discusses; Influencer marketing return Customer Influencing Employee Advocacy Social Media Policies Humanising the business   Award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry…

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Millennials. Not for me.

Millenials

We are in an age where labeling people can be a dangerous act, it’s walking a thin HR line…. Although if you were born between 1980 and 1999 (Generation Y) you may be proudly labeling yourself, as a Millennial. Millennial is a frequently used term now, if you have a LinkedIn account you’ll know that,…

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Fifteen reasons why we shouldn’t work together

we shouldn't work together

I was coaching a client recently who had a gut feeling that a project he had been asked to work on may go sour.  Obviously we discussed the scope of supply, the terms, the commercials, but he seemed nervous about the personality of the client.  So, jokingly (half-jokingly?) I suggested he should write a blog…

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