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Here are typical stages of a cold ‘reach out’, email / sales funnel, each message getting slightly more aggressive;   Email 1: Buy my stuff, check me out, we’re amazing Email 2: Hey, for the last 8 years in biz we’ve done XYZ Email 3: OK, I guess you must be busy, but we really…

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Zero To £45,000 – Standing Out From The Crowd

In my 21 years in the freight forwarding industry, I have always tried to find new ways to make money for the family business, I find it fascinating to try and attempt a new idea and love seeing it come off, even more so when there is a great financial reward for my efforts… Of…

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I’m kind of a big deal.

Interview Techniques

I had an unusual and unforgettable interview for a Sales Director position a few years back. It was for a pretty big and well known organisation…which is unlike me, I love the SME space, but I digress. I meet with the Group Sales Director, Terry. Terry starts the game, you know the one. The one…

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Recruitment agencies, do them a favour

Interview coach Recruitment

Recruitment There are some fantastic recruitment companies out there, some contributing great content on Networking sites such as LinkedIn Some specialise and have a niche in a particular field, job role and seniority level.  Some are targeted at the larger organisations, some well established with a prestigious office in a fruitful location, some punch well…

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North East Manufacturing – The Oil & Gas Downturn

Oil & Gas Precision Engineering

Oil & Gas The world-leading UK oil & gas supply chain generates tens of billions of pounds a year in sales, supporting hundreds of thousands of jobs across our country. Sadly, over 70,000 jobs across the UK oil and gas sector have now gone since the turn of 2015.  Oil prices sit below $30 per…

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Business Podcast has launched

Industry Angel iTunes Podcast

Industry Angel Business Podcast storms into the charts Hopefully you have subscribed (and left a rating & review, it really helps) to the Industry Angel Business Podcast and enjoyed listening to our fantastic guests based globally. Since launch we have enjoyed our position in New & Noteworthy in iTunes. We are the number one UK…

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The most wonderful time of the year…to add customers.


I opened my first door this morning by 8AM, not the best time to eat chocolate but my advent calendar told me it was the 1st December. I’ve already lost count the amount of times I’ve heard things will start to quieten down. So a quiet few weeks ahead, what’s the plan? Let’s add some…

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Do you fear winning new business?

New Business

Many businesses tell me that they would take on more work if they could only be sure that their production teams would be able to handle the work. Have you been in this situation? I have worked with many businesses that have said the same thing. The remedy, in most cases, is to sort out…

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Business Card Etiquette For Sales Professionals

Business Card

I was clearing out my desk recently, sorting through business cards and updating my CRM system with sales prospects and contacts…no more Rolodex. Whilst skipping through it got me thinking how I’ve rarely been happy with one of my business cards. The design of course is hard enough but then I can’t decide between printing…

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You’ve Generated a Lead, Now What?

Lead Generation

Lead generation Lead generation has become a phrase widely used across almost every industry, thank goodness.  The decision to begin/ramp-up lead generation is often driven from board level. Sales figures are scrutinised, targets are subtly reminded and then the flow begins. It goes something like this (give or take a level); Chairman/Non-Exec highlights it to…

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