So many services.
So many products that have come with services.
HOW DO YOU STAND OUT?
Your clients don’t want to move.
It’s hard, takes time, money, it’s a risk, it feels like rejection, there’s guilt, sadness, angst.
When you see a child riding a bike and their knees are up high and they can put their feet down easily, we adjust the seat height rather than buy a new bike.
Maybe YOU’VE grown a little and it’s time to lift the saddle, adjust the handlebars and tweak the brakes.
Traction, pivot, accelerate, stop fast.
This coming month you may be taking some time to strategise.
How about map your client journey.
WHITE BOARD EXERCISE;-
How do you add value, where could you include more, streamline, automate, surprise and delight?
6 TITLES WRITTEN HORIZONTALLY
So, map your customer journey! From start to finish and each touchpoint.
- Awareness (social, email, PR)
- Evaluation (Website blogs, case study)
- Purchase (Sales Team, e-commerce, in-store)
- Usage (email, social, community)
- Repurchase (sales, website, email)
- Advocacy (reviews, events, social)
Let me know how you do this.
I’d love to see it! Above all, how do you go above and beyond to ensure customer relationship?
LIFT YOUR SADDLE MY FRIEND.
Ian is also the founder of Sales & Marketing consultancy Far North Ltd.