Our Digital Marketing Strategy for Boomerang Healthcare

Far North Ltd are delighted to be working on digital marketing with one of the leading Domiciliary Care Providers based in the North East, Boomerang Healthcare.

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Boomerang offer short and long term care, as well as a rehabilitation service. Their staff provide all aspects of support to aid individuals’ daily living. This can include preparing meals, personal care, managing medication and general domestic support.

Far North Marketing Lead, Mischa Steele has compiled a year long digital marketing strategy based on moving  www.boomeranghealthcare.com/ up the search engine rankings.

Boomerang’s Values

Boomerang formed in 2019 and has very quickly built a reputation for reliability and honesty.
These values are also reflected in their commitment to their clients via their ‘10 key values’. Director Paul Tute states “they are at the heart of how our company is run and how our care staff operate”.

Click here to view Boomerang’s 10 key values.

Boomerang aim to deliver the highest level of care service to their service user’s. Far North wish to help them hit that, by exposing Boomerang to the North East via digital marketing.
Mischa Steele comments “Having met the management team I was instantly impressed at their level of empathy and professionalism.  So, I left motivated to begin a plan focusing on Search Engine Optimisation and Social Media Marketing. As well as how we could ensure that Boomerang rise up the search rankings where they belong.  I am excited to be part of their growth and have enjoyed watching the early SEO work we have completed impact the business so quickly.”

Far North Founder Ian Farrar comments “As someone who takes an active role in this region I feel inspired that we can partner with Boomerang and assist them in their quest.  Above all, they have a real passion for care.  So helping to find them people in need of their extensive services is extremely rewarding.”

About Boomerang Healthcare

Boomerang services cover Newcastle upon Tyne, Gateshead, South Tyneside and Sunderland.  Paul Tute commented “Partnering with Far North allows us to concentrate on what we do best. Patients & Service Users are our priority.  The team at Far North are always on the bleeding edge of sales and marketing techniques and strategies.  Therefore, provides us great confidence that we will generate new enquires. This allows us to offer support to individuals who may be struggling with daily living tasks for a variety of reasons.  Such as people with ill health or disability.”

Blog by award winning Entrepreneur, Speaker and Business Coach Ian Farrar, host of the chart topping Industry Angel Business Podcast.

Ian is also the founder of Sales & Marketing consultancy Far North Ltd.

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