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Where were you when Bellew beat Haye?
This weekend my wife and I enjoyed a rare night out with friends at a local theatre.  It was a good show, although it overran and I found myself watching the clock, thinking about the big fight.
As the show ended we rushed downstairs into the green room, requested the Wi-Fi password and searched social media for ‘Bellew Haye’.
Results overload.  Live streams galore, Twitter feeds, Facebook live, YouTube links.  We huddled around the iPhone.

Where were you for the Eubank v Benn rematch in 1993?
If you weren’t one of the 42,000 crammed into Old Trafford, you were probably one of the 16 million watching ITV.  I miss those terrestrial TV days.
Life moves on.

If there has been a mega shift in attention, why do we still see marketing styles back from when Mr Eubank was front flipping over the rope?
Recently one of our clients asked our advice about advertising in a magazine aimed at Triathletes.  We advised them to keep the £2,000 in the bank and to advertise on Facebook, target people who ‘like’ Triathlons.  Run the ad for one week, 90,000 impressions, 35 quid.  Job done.
And….we now have data.
From that Facebook advert, we can see who clicked through to the website. Who inputted the 10% discount code and who left their email address on the landing page.  Sweet.
There are of course ‘estimated’ advertisement metrics stated by publishers, radio stations, cinema’s etc.
Do you watch TV commercials or do you reach for the remote and fast forward?  When travelling do you scan the billboards or are you staring at your smart phone?  Like and Share.
We all know that the nineties were great, but we also know where the attention is now.
Let’s capitalise on the now, fight smart and win every round on points.

Ian Farrar
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Ian Farrar

Managing Director at Far North Ltd
Sales & Marketing Professional
Ian is also podcast host at www.IndustryAngel.com
Ian Farrar
Follow Ian

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