How to perfect your sales funnel
Here are typical stages of a cold ‘reach out’, email / sales funnel, each message getting slightly more aggressive;
1: Buy my stuff, check me out, we’re amazing
2: Hey, for the last 8 years in biz we’ve done XYZ
3: OK, I guess you must be busy, but we really are great
Does the recipient instantly dive for the phone or hit the reply button. NO. That rubbish couldn't hook a 6ft fairground duck. Click To Tweet
Instead, I feel like these emails instead;
1: Do you even know me or my business challenges?
2: I don’t care, it’s not a competition
3: It’s not that I’m busy, I’m just not interested
So whatcha gunna do?
Email 1: Tell the prospect what you have found out about them & what really stands out to you. Give them something; a connection, referral, review, tip, value, evaluate their website, create them a nice graphic?
YOU WILL GET A REPLY
Email 2: Thank them for their reply & if they ever need anything else, you are here for them. You hope to meet someday.
DO NOT EMAIL WITHIN DAYS ASKING FOR WORK!
Email 3: Provide feedback on their latest blog, post, press release, connect them, refer them (you get the message) Along the way comment on their social posts, share if appropriate.
This isn’t shallow, it’s called RELATIONSHIPS.
Ian is also the founder of Sales & Marketing consultancy Far North Ltd.