What are SEO & Keywords?

What are SEO & Keywords?

How to improve your business using google Keywords and SEO. What are SEOs? Have you heard of them? Yes? I will go into depth and length about what SEO is. It is one of the best methods to create a more extensive network of customers and help your company grow. It is not a coincidence that Google always manages to find the best fit based on your search and needs closest to you, from barbers to dentists to florists. You name it; they have the right fit for you. Why is that?

The owners of these businesses have registered themselves, their location, what they do, what they sell and their services; this is crucial because SEO is the middle man to connect you to your customers. Keywords are the words searched in a search engine that links to your business; for example, numerous barbershops will come up if you Googled’ Local Barber shop’. To improve a barbershop’s SEO & keywords, I would add on their site ‘Joes Barbers is a salon that specialises in haircuts, fades, beard trimming, waxing & threading.’ It puts Google in the position if anyone was to search ‘fades and beard trimming near me’, Google will show your business because of your keywords. You want people to land on your website when using a specific search term or keyphrase with SEO. You need to get into the heads of your audience and use the words they use when they are searching.

Google does not solely rank you on SEO; it ranks your landing page, your content, links, images, branding and many more things, but let us focus on SEO and being found first. If you take anything from this blog post, register your business, what you do or sell and add as much detail as possible. If you use the wrong keyphrase, you’ll never get the visitors you want or need because your text doesn’t match what your potential audience is searching for. However, if you do use the words people are searching for, your business can thrive, so if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keyphrase, you’ll end up with the wrong audience or none at all. To answer the original question, A search engine will optimise your website if you use keywords; the more keywords, the easier it is for a search engine (Google, Bing, Yahoo etc.) to optimise. Make a list of relevant keywords for your business and see if you can integrate them into your site. Where to add your keywords? The main three places you want to put keywords; are in the page title & subheadings; you want to put a short, snappy, straight to the point title with as many keywords that describe your business.

The next place is the introduction. It is what your customer and google see first, so it is essential to be straight to the point so google (and your customers) know who you are and what you care about. This is an excellent opportunity to use keywords to get brownie points; after all of this, the tracking begins. What does this mean? I guess you will have to wait till the next blog post to find out.

Arbaz Khan – Digital Marketer & Graphic Designer

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