Your Social Media Posts are being Ignored!
How you can change this
All too often my social media messages are being ignored from other businesses. Now, I could take this to heart and feel like I’ve nothing worthy to say. OR I could share with you the TRUTH, that they are flat out, NOT listening. Sadly, most brands still don’t understand social media, as a consequence their content really sucks. They actually don’t understand each platforms native language. If you have attended our ‘how to dominate social media’ course you will know I share some of the brands who are absolutely smashing it and I name and shame some of the self-promoting broadcasters. One way traffic. They share, we respond, no reply. Would you make a telephone call, mute the speaker and just waffle about how innovative your product is? Brands are fatally thinking of social media as a distribution channel rather than an opportunity to engage, add value and tell their story.
Strike an emotional chord, spark engagement and have a CONVERSATION.
Engaging and sharing content this way is what creates brand loyalty and returning customers. The Know, Like and Trust factor. In this digital age we also HAVE to respond via the customers chosen medium. Have you ever searched a takeaway on Facebook, found their page, queried their menu and then they don’t reply? Ever spent your hard earned pounds with a high street brand and had to resort to PUBLIC tweeting because THEIR chosen customer service methods are unresponsive ? We have clients who prefer platforms such as WhatsApp to communicate. In your CRM system do you record a clients preferred method of communication? I read an interesting post on LinkedIn recently, actually it was essentially a rant. A great one at that. A lady had posted a question to her connections asking for help and hundreds of views had produced zero comments. She decided to pen a further post and unleash a rant. In short, she asked why out of all her connections had no one bothered to RESPOND and help her. I guess the thumb scrolls quicker when there’s nothing to sell…..0.4 seconds? NO longer is this B2B or B2C marketing it’s P2P, person to person. Forget “what is the ROI of social”, you can’t put a price on creating and nurturing relationships. Your followers are there for value, not for uncompelling sales content, that will just get you unfollowed and ignored. Leave that to the ‘brands’. Blog by award winning Entrepreneur, Speaker and Business Coach Ian Farrar, is host of the chart topping Industry Angel Business Podcast.
Ian is also the founder of Sales & Marketing consultancy Far North Ltd.