Posts Tagged ‘Lead Generation’

You’ve Generated a Lead, Now What?

Lead Generation

Lead generation Lead generation has become a phrase widely used across almost every industry, thank goodness.  The decision to begin/ramp-up lead generation is often driven from board level. Sales figures are scrutinised, targets are subtly reminded and then the flow begins. It goes something like this (give or take a level); Chairman/Non-Exec highlights it to…

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