Posts Tagged ‘prospecting’

I love tight briefs

i love tight briefs

I love tight briefs. The tighter the better.And, it is my job to tighten them. Let me explain. A client contacts me and asks me for my help. The majority of the time, the goal is lead generation, new business…let’s not mess around here. It’s MOULA. Which my friends, is not a dirty word. It’s…

Read More

You’ve Generated a Lead, Now What?

Lead Generation

Lead generation Lead generation has become a phrase widely used across almost every industry, thank goodness.  The decision to begin/ramp-up lead generation is often driven from board level. Sales figures are scrutinised, targets are subtly reminded and then the flow begins. It goes something like this (give or take a level); Chairman/Non-Exec highlights it to…

Read More